Cookie & Advertising Policy

Last updated: January 2026

This policy explains how PDFtools.to uses cookies, similar tracking technologies, and advertising (including Google Ads) on our website.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences, keep you logged in, and understand how visitors use the site.

2. Cookies We Use

Cookie name	Type	Purpose	Duration
pt_sess	Essential	Keeps you logged in securely	30 days
pdftools-theme	Preference	Remembers your light/dark mode preference	1 year
pdftools-currency	Preference	Remembers your preferred currency (USD/EUR)	1 year
pt_cookie_consent	Essential	Stores your cookie consent choice	1 year
_ga, _gid	Analytics	Google Analytics — tracks page visits and usage patterns (anonymised)	Up to 2 years
__gads, __gpi	Advertising	Google Ads — used to serve relevant ads to free users	Up to 1 year

3. Google Ads

Free tier users of PDFtools.to may see advertisements served by Google Ads (Google AdSense / Google Ad Manager). These ads help us keep the free tools free.

What Google Ads does:

Serves personalised ads based on your browsing history and interests
Uses cookies to track ad impressions and clicks
May use cross-site tracking to build interest profiles
Complies with Google's advertising policies including EU consent requirements

Google's data use:

Google may use data from our site in accordance with Google's Privacy Policy and How Google uses advertising data.

Opting out of personalised ads:

You can opt out of personalised advertising from Google by visiting Google Ads Settings or by using the Digital Advertising Alliance opt-out tool.

Pro subscribers do not see advertisements.

4. Third-Party Analytics

We use Google Analytics to understand how visitors use our site. Data is anonymised (IP addresses are truncated) and we have enabled data minimisation settings. You can opt out using the Google Analytics Opt-out Browser Add-on.

5. Your Choices

When you first visit PDFtools.to, you will see a cookie consent banner. You can:

Accept all — enables all cookies including analytics and advertising
Essential only — only cookies needed for the site to function
Manage preferences — choose which categories to allow

You can change your preferences at any time:

6. Browser Cookie Controls

You can also control cookies through your browser settings. Note that blocking essential cookies will prevent you from logging in. See your browser's help documentation for instructions:

7. Contact

For questions about our cookie practices: [email protected]